About

Why Buy From Serra Ford Gaylord

Car Shopping Made Easy

We carry a vast selection of new, pre-owned, and certified inventory, with a price that is clearly listed online and on the vehicles.  At Serra Gaylord, you won’t have to worry about whether you are getting a great deal.  We offer one simple price - our best price - so you can avoid the hassles of negotiation.  We SERRAntee it!

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Exceptional Customer Service

Our Sales Consultants are friendly, knowledgeable, helpful, and trustworthy. Our staff knows it is our privilege that you chose to shop with us, and you will be treated with our best every time. We SERRAntee it!

We Keep You Going

Our master-certified technicians have the years of experience and expertise to diagnose any issue you may have with your vehicle.  From performing repairs, preventative maintenance, and manufacturer recalls, our service department will help ensure your vehicle provides you with many years of reliability and fun. And be sure to ask us about our transportation options for your convenience.  We are happy to offer a loaner vehicle (if available), transportation to wherever you need to go, or pick up and delivery service from your house or work. We SERRAntee it!

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Thoughtful Amenities

Whether you are waiting for your vehicle to get serviced, picking up a part for your vehicle, or stopping by to check out a new vehicle for yourself, we offer a wide range of amenities to enhance your experience here! Come by, look around and check what we can offer you!
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New Inventory

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Pre-Owned Inventory

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Service Department

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Parts Department

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  1. Serra Ford Gaylord

    1928 S. Otsego Ave.
    Gaylord, MI 49735-8489

    • Sales: 989-732-6737
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Get in Touch

  • Contact our Sales Department at: 989-732-6737
  • Monday8:30am-6pm
  • Tuesday8:30am-6pm
  • Wednesday8:30am-6pm
  • Thursday8:30am-6pm
  • Friday8:30am-6pm
  • Saturday9am-3pm
  • SundayClosed

Welcome to our new website!!

We have a strong and committed sales staff with many years of experience satisfying our customers' needs. Feel free to browse our inventory online, request more information about vehicles, set up a test drive or inquire about financing!

If you don't see what you are looking for, click on CarFinder, fill out the form, and we will let you know when vehicles arrive that match your search! Or if you would rather discuss your options with our friendly sales staff, click on Directions for interactive driving directions and other contact information. We look forward to serving you!